- Audience, Branding, Creativity, Direction
- Attention, Branding, Connection, Direction
- Attention, Branding, Creativity, Direction
- Attraction, Branding, Connection, Direction
- Test multiple creatives against one important audience segment.
- Test the same creative against two important audience segments.
- Test multiple creatives against two important audience segments.
- Test one creative against all important audience segments.
- Daily
- Bi-weekly
- Monthly
- Quarterly
- Website
- Video
- Image
- HTML5
- Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
- Focus on people to get the product noticed.
- Focus on audio and supers to reinforce your message.
- Set the context and include a clear call-to-action.
- Use tightly framed product shots with audio brand mentions.
- Set up the problem the product solves and include a brand logo.
- Use tightly framed product shots without audio to avoid overwhelming viewers.
- Focus only on the brand logo and audio, and showcase the product after the first five seconds.
- Brand only at the beginning and end of the ad.
- Brand often, especially in the last five seconds.
- Brand often, especially in the first five seconds.
- Brand only at the beginning of the ad.
- Platform
- Creative
- Brand
- Media
- Call now
- Learn more
- Check us out
- Book now
- Divide your audience into as many arms as possible.
- Start with multiple hypotheses.
- Test one variable for each experiment.
- Assign two campaigns to each experiment arm.
