Become a Google Ads Display Certified Expert
This assessment tests your ability to create an advertising strategy for the Google Display network, including using Google Display to generate brand awareness, increase customer retention, and reach new and existing customers.
Download and follow our Google Ads Display Certification Study Guide, when you taking the exam. If you follow our study guidelines, then you do not need to check your knowledge by using Google’s practice tests in Google Skillshop. In our PDF answer sheet file, you will find all the questions and answers.
You will receive a Google Ads Display certification badge after completing the assessment and you can also download the certification as a PDF format.
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Some questions example:
- A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products.
Which option can best help them reach their specific audience?
- A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend.
Which type of automated bidding strategy will meet his needs?
- A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web.
Which statement is true about where Google Display Ads connects with these valuable audiences?
- Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign.
What are two relevant options he might use to reach his goal? (Choose two.)
- Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign.
Why would Alan choose “Build awareness” as his marketing objective?
- Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day.
How can automated bidding help her?
- Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign.
Which targeting options are a good fit for Amanda’s campaign?
- Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand.
Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days.
What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
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