Become a HubSpot Inbound Marketing Certified Expert
This test examines how well you about the inbound marketing techniques and the core tactics of inbound marketing.
Download and follow our Inbound Marketing Course, when you take the exam. In our PDF answer sheet file, you will find all the questions and answers.
After completing the assessment, you will receive a HubSpot Inbound Marketing certification badge and you can also download the certificate in PDF format.
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Some Updated Questions:
- A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?
- Addressing data privacy is a portion of which part of your internal processes?
- You should conduct buyer persona interviews with all of the following people EXCEPT:
- Blogging, SEO, and social publishing are key pieces to any marketer’s strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?
- Why are chatbots a great tool for strategically using marketing automation and AI?
- Cobbling together software parts that do not all use the same database increases the risk of what?
- Customer segmentation is:
- Developing a content distribution goal begins with identifying the purpose behind your distribution efforts.
- Which questions can help you identify your purpose? Select all that apply.
- Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________.
- Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______.
- Fill in the blank. Behavioral marketing is the method by which companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics using _________, cookies, search history, and other insights.
- Fill in the blank. Explicit segmentation is synonymous with ______.
- Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____.
- Fill in the blank: Most tools require you have a confidence threshold of ————, in order to declare a winner in an A/B test.
- Fill in the blank. As an inbound marketer, you don’t just want your touchpoints to be efficient, you want them to be __________.
- How can you balance multiple content distribution goals?
- How can you ensure your content drives action?
- How many buyer persona interviews should you aim to complete?
- Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?
- Roughly how long should your buyer persona interviews take?
- Selecting a web analytics tool would be a part of which step of implementing behavioral marketing and customer segmentation?
- True or False? An effective content distribution strategy is all about getting your content in front of the most people.
- True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.
- True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.
- True or false? People are protective of their privacy and do not want their experiences to be highly personalized.
- True or false: Statistical significance is an optional part of A/B testing.
- True or false: The “independent variable” in an A/B test is the control or the variation that remains unchanged.
- True or False? The most effective way to initiate a buyer persona interview request is through a phone call.