Posted on

You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

  • Draw on a wide palette of branding elements.
  • Only highlight the brand in the first five seconds of the ad.
  • Keep audio to a minimum so viewers focus on visuals.
  • Keep your brand subtle to avoid overwhelming viewers.
Posted on

You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

  • A photo of a family in front of their home with the logo overlayed
  • A zoomed out image of a family enjoying their home
  • An action shot taken directly from the app
  • An image of a home with lots of blank space
Posted on

You’re creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?

  • An image of your best-selling t-shirt displayed in a retail scene.
  • An image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric.
  • An image of someone wearing your best-selling t-shirt
  • An image of your best-selling t-shirt with a white background