Category: Google Ads Creative Exam Answer

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What’s the difference between traditional and emerging story arcs?

  • The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
  • The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
  • The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
  • The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
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You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

  • An aerial photo of a travel destination with the logo overlayed
  • An action shot taken directly from the app
  • An image of a plane in the sky with lots of blank space
  • A zoomed out image of travelers enjoying a destination