Category: Google Ads Creative Exam Answer

• Add new assets multiple times per week.
• Pause the campaign.
• Replace all the assets at once.
• Remove and replace low-performing assets.

• Humanize the ad with customer testimonials.
• Use more close-ups of the product to make it the focus of the ad.
• Convey multiple messages to resonate with the masses.
• Provide multiple options for how viewers can take action.

• Make people core to the story and keep branding subtle.
• Use product demos and how-to’s to put the product in context.
• Use technical jargon that will resonate with important audiences.
• Share multiple messages about the many ways this product solves a problem.

• It can insert “California” into every headline automatically.
• It can replace other locations in the campaign’s ad copy to “California.”
• It can personalize the headline to their audience’s city within California.
• It can make sure the ad only serves to users in California.

• Let people take a primary role to humanize the story.
• Put the focus on multiple people so viewers stay engaged.
• Let people take a secondary role so the product shines.
• Put the focus on people to get your brand or product noticed.
or
• Emphasize people as a way of getting your brand or product noticed by potential customers.
• Emphasize the product over people.
• Emphasize multiple people to engage viewers.
• Emphasize people in order to humanize the story.

• Convey multiple messages to resonate with the masses.
• Humanize the ad with customer testimonials.
• Provide multiple options for how viewers can take action.
• Use more close-ups of the product to make it the focus of the ad.
or
• Use more close-ups of the product to make it the focus of the ad.
• Provide multiple options for how viewers can take action.
• Humanize the ad with customer testimonials.
• Convey multiple messages to resonate with the masses.

• Compare how two key audiences respond to two different video ads.
• Compare the performance of existing TV creative to that of ABCDs-optimized creative.
• Compare how the same ad performs on TV compared to YouTube.
• Compare how the same audience responds to the same ad at different points in time.

• Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
• Making the brand known by pairing the logo with zoomed out shots
• Emotional appeal through compelling storytelling to connect deeply with potential users

• Let the product shine and put the brand front and center.
• Make people core to the story and be different, yet simple.
• Let the product shine, and be different, yet simple.
• Make people core to the story and keep branding subtle.

• Assign two campaigns to each experiment arm.
• Start with multiple hypotheses.
• Test one variable for each experiment.
• Divide your audience into as many arms as possible.