Posted on October 17, 2022When implementing an experiment, which of the following is a best practice? Divide your audience into as many arms as possible. Start with multiple hypotheses. Test one variable for each experiment. Assign two campaigns to each experiment arm. Post navigationPrevious post: Which of the following describes Google’s experimentation tool?Next post: You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?