Posted on October 17, 2022What are the key elements of Google’s ABCDs of effective creative? Audience, Branding, Creativity, Direction Attention, Branding, Connection, Direction Attention, Branding, Creativity, Direction Attraction, Branding, Connection, Direction Post navigationPrevious post: You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google’s experimentation tool to acheive this?Next post: You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?