Posted on October 17, 2022You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad? Brand only at the beginning and end of the ad. Brand often, especially in the last five seconds. Brand often, especially in the first five seconds. Brand only at the beginning of the ad. Post navigationPrevious post: What is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?Next post: You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?