Google recently updated its Search Engine Evaluator Guidelines, which are the reference point that human quality raters use to assess websites and SERPs.
While these don’t directly affect your rankings, the evaluation of these raters is used to improve Google’s search algorithm. If these changes are important enough for the search engine giant to make, then they are probably worth noting.
The update included more detailed directions about the use of interstitial pages or advertisements. It also puts the importance of “E-A-T” (Expertise, Authoritativeness, Trustworthiness”) within the definition of “Page Quality” in some sections.
These changes have two take-home messages for web developers.
Firstly, the use of interstitial pages or ads is being assessed for its intrusiveness on website speed and overall quality of the visitor experience to the page. Advertisers need to verify that their ads don’t limit a user’s ability to access the page’s main content.
And secondly, the addition of “E-A-T” as an indicator of Page Quality shows us the importance that the search engine places on these criteria, and that they are at least somewhat significant to how quality raters evaluate websites. So it is important you craft engaging, useful, and accurate content.
Many times a year, Google updates the algorithms in a way that usually describes an improvement to how Google understands search queries and content of a website. These changes affect how website content is seen and measured by search engines, which in turn affects the numbers of visitors to your page.
A number of in-depth research papers have been written about how Google interprets individual words, context, and long-form content to predict what someone is looking for. These papers assess the Google RankBrain and Neural Matching systems among others.
These papers combined are an excellent source of information for building web content and are well worth reviewing.
The ultimate takeaway from the research is that synonyms are important in content but still need to be used naturally and that Google assesses content at three different levels – word, sentence and paragraph. Content still needs to communicate an overall core meaning. Content quality is still an important ranking factor for Google.
Google has recently announced an adjustment to Google local listings which will significantly boost the visibility of business special offers. It does this by providing a dedicated space to list up to 10 offers from your business within the local panel.
Business offers include images and price details as well as information about the offer such as terms and conditions, coupon codes, etc.
Businesses can take advantage of this service by logging in to Google My Business and going to the Google Posts section to create a new post. You create an offer by categorizing the post as an ‘offer.’
Here is a screenshot of the new area for offers in the Google business local listing on mobile search:
Google has created this service “to make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers.”
It is a service that business owners would do very well to utilize to make sure they get full benefits and encourage visitors to come to their website or get in contact.
In a positive step for business owners who list their business on Google My Business, the search engine has announced changes to how owners can reply to reviews. Initially responding and replying directly to reviews about their business was something that could only be done through Google My Business directly.
The new changes allow owners of the business to respond to reviews through Google Maps on the desktop, giving them more flexibility, convenience and immediacy in terms of response.
Here is a screenshot of how it looks on the desktop:
In the Google My Business Help forums, Kara, a community manager from Google said:
“We’re making improvements on how you can reply to reviews, and providing you with more information and tools to get feedback from customers. You can now reply to reviews directly with your business profile on Google Maps from your computer.
Replying directly from Google Maps lets you manage your reviews without having to download the Google My Business app or open its homepage. Learn more about how to read and reply to reviews. We also have some tips on how to respond to negative reviews. Positive or negative, reviews are an opportunity to identify areas to improve the consumer experience.”
The latest study has been released on the importance of having good quality links on your webpage in order to rank well on Google, and the results are basically the same – it is still very important to have these links!
This is regardless of the industry that your business is in – from medical, financial to technology and all others; there is a consistently high correlation between links and your ranking on Google.
The results may not seem like a surprise to web users, but it is important to know that this type of information is essential. It is still important having sites with quality content, but it is just as important to make sure that your page is well-linked.
Also, undertaking some extra groundwork to make sure that your current links are working perfectly is another essential step to digital marketing success.
We always keep track of the latest updates and follow Google’s guidelines for improved search performance. We are very careful with the link building strategy and ensure your link profile remains diversified with good quality links, so your website remains algorithm proof (like Panda, Penguin or Hummingbird).
Shopify or WordPress: which is the best for SEO? This is the main question that a lot of startups discover themselves asking, and in this post, We are going to answer this.
Let’s start with a quick overview of Shopify and WordPress.
First of all, there is no CMS out there which can say easy ranking! But if a question arises regarding easy management, then both Shopify and WordPress are widely accepted due to their easy management capability. But We always recommend WordPress over the Shopify. Why?
WordPress can easily cope with anything you throw at it and make your site accessible and available for the whole world to see.
It is a powerhouse. It’s nearly the perfect website platform, capable of running all kinds of websites.
It is opensource, and you can use it completely free of coast.
You have full control of your website.
The website design and website functionality are 100% customizable.
Extend the functionality of your website with tons of free Plugins
If someone wants a CMS which is SEO friendly, easily manageable, easily customizable, tons of free plugins and themes, self-hosted and many more, then WordPress is the unique one. In short, the WordPress is like the sky is the limit.
On the other hand, Shopify is also a good CMS, but there is some drawback also.
Pay monthly for every little thing.
Automated robots.txt, no control over it.
Automated XML sitemap, no control over it.
Duplicate content issue by collections, tags, and filters.
The absence of user-defined canonical URL.
Inability to work for page speed.
Cannot get the URLs quite as clean as you might like.