In a positive step for business owners who list their business on Google My Business, the search engine has announced changes to how owners can reply to reviews. Initially responding and replying directly to reviews about their business was something that could only be done through Google My Business directly.
The new changes allow owners of the business to respond to reviews through Google Maps on the desktop, giving them more flexibility, convenience and immediacy in terms of response.
Here is a screenshot of how it looks on the desktop:
In the Google My Business Help forums, Kara, a community manager from Google said:
“We’re making improvements on how you can reply to reviews, and providing you with more information and tools to get feedback from customers. You can now reply to reviews directly with your business profile on Google Maps from your computer.
Replying directly from Google Maps lets you manage your reviews without having to download the Google My Business app or open its homepage. Learn more about how to read and reply to reviews. We also have some tips on how to respond to negative reviews. Positive or negative, reviews are an opportunity to identify areas to improve the consumer experience.”
You can also Review our Google My Business page.