Google has recently announced an adjustment to Google local listings which will significantly boost the visibility of business special offers. It does this by providing a dedicated space to list up to 10 offers from your business within the local panel.
Business offers include images and price details as well as information about the offer such as terms and conditions, coupon codes, etc.
Businesses can take advantage of this service by logging in to Google My Business and going to the Google Posts section to create a new post. You create an offer by categorizing the post as an ‘offer.’
Here is a screenshot of the new area for offers in the Google business local listing on mobile search:
Google has created this service “to make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers.”
It is a service that business owners would do very well to utilize to make sure they get full benefits and encourage visitors to come to their website or get in contact.