- Removing Apple users from your contact list
- Authenticating your domain
- Previewing your email
- Connecting your CRM with your ESP
The correct answer is:
- Previewing your email.
Category: Hubspot Email Marketing Exam Answer
You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term?
- Segmentation
- Personalization
- Automation
- Deliverability
The correct answer is:
- Personalization.
Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?
- The health tool
- The post-send tool
- Workflows
- Lists
The correct answer is:
- Workflows.
Why is the following example an insufficient SMART goal? ‘Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.’
- It is not measurable.
- It is not attainable.
- Subject lines, personalization, and CTA placement don’t affect email engagement.
- It is not specific enough.
The correct answer is:
- It is not specific enough.
A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?
- Segmentation
- Personalization
- Automation
- Deliverability
The correct answer is:
- Automation.
You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?
- Low-performing because it’s less than the average CTR
- High-performing because it’s relatively close to the campaign’s average CTR
- Low-performing because any CTR under 5% is underperforming
- Needs further context, especially of the industry specific benchmark
The correct answer is:
- Low-performing because it’s less than the average CTR.
Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?
- Automation
- Testing
- Segmentation
- Analytics
The correct answer is:
- Segmentation.
Which of the following statements is true?
- Automation is a best practice only used by enterprise level organizations when scalability becomes a priority that can’t be ignored.
- Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts.
- Automation is dependent on a certain number of personalization tokens being present in an email.
- Automation replaces the need for a segmentation strategy, as triggered emails mitigate the risks of sending unspecified content to contacts.
The correct answer is:
- Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts.
Which of the following statements is true?
- Your sender reputation score is a singular compounded score weighed across all ISPs and is public information.
- Your sender reputation score is a singular compounded score weighed across all ISPs and is NOT made public.
- Your sender reputation score is unique to each ISP and is public information.
- Your sender reputation score is unique to each ISP and is NOT made public.
The correct answer is:
- Your sender reputation score is unique to each ISP and is NOT made public.
True or false? If your email is marked as delivered, it will not be marked as spam.
- True
- False
The correct answer is:
- False.
