Posted on September 10, 2023Why is the following example an insufficient SMART goal? ‘Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.’ It is not measurable. It is not attainable. Subject lines, personalization, and CTA placement don’t affect email engagement. It is not specific enough. The correct answer is: It is not specific enough. Post navigationPrevious post: A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept?Next post: Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?