Posted on September 10, 2023You want to ensure that the format of your email adjusts based on whether your contacts engage via mobile or desktop. This is describing what term? Segmentation Personalization Automation Deliverability The correct answer is: Personalization. Post navigationPrevious post: Which of the following is the HubSpot tool that can help you incorporate automated follow-up into your email marketing strategy?Next post: Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?