Posted on September 10, 2023A contact receives a follow-up email with a discount two days after signing up for a newsletter. This is an example of which email marketing concept? Segmentation Personalization Automation Deliverability The correct answer is: Automation. Post navigationPrevious post: You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?Next post: Why is the following example an insufficient SMART goal? ‘Increase email engagement rate by improving email subject lines, personalizing content, and optimizing CTA placement.’
