- True
- False
The correct answer is:
- False.
Category: Hubspot Email Marketing Exam Answer
True or false? Regardless of your industry, you should send marketing emails celebrating every major holiday to your contacts.
- True
- False
The correct answer is:
- False.
True or false? Deliverability is not historical — you start fresh with every provider and domain.
- True
- False
The correct answer is:
- False.
True or false? When you conduct email A/B testing and create test groups, both groups should be a sample of your overall audience (in size and in representation of your contacts).
- True
- False
The correct answer is:
- True
True or false? A subject line should aim to be as lengthy as possible.
- True
- False
The correct answer is:
- False.
Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?
- Contacts are becoming more protective of their data but still want personalized buying experiences.
- Strong deliverability is easier to achieve as higher open rates can be obtained through bot opens.
- It’s important to not rely on open rates alone, as those can be unreliable, specifically with Apple users.
- Contacts are becoming more protective of their data, therefore personalized buying experiences are no longer a priority.
The correct answer is:
- Contacts are becoming more protective of their data but still want personalized buying experiences.
- It’s important to not rely on open rates alone, as those can be unreliable, specifically with Apple users.
The role of copy in email marketing can be related to which of the following metaphors?
- A compass
- A driver’s license
- A designer comparing two different shades of white
- A recipe in a restaurant franchise
The correct answer is:
- A compass.
