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When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?

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When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?

Answer

  • Decide that three hours is long enough because people never check our emails after that.
  • Try to test for 24 hours to give us enough time to produce statistically significant results.
  • Three hours is too long. We should only run it for an hour so we can make our decision faster.
  • We should review past emails we’ve sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.

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Using an A/B test, what can you test with your marketing emails?

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Using an A/B test, what can you test with your marketing emails?

Answer

  • Variations of your email
  • The subject line of your email
  • The body of your email
  • The segment of contacts

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What is the first question you should ask yourself when testing your marketing emails?

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What is the first question you should ask yourself when testing your marketing emails?

Answer

  • Why am I running this test?
  • What am I testing?
  • Who am I testing with?
  • How long will my test run?

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True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.

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True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.

Answer

  • True
  • False

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Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?

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Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?

Answer

  • Segmentation
  • Buyer’s journey
  • Conversations across emails
  • Social interaction

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A computer program that allows you to access and manage your email is the definition of what?

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A computer program that allows you to access and manage your email is the definition of what?

Answer

  • Email client
  • Email engagement
  • Email outsourcing
  • Email platform

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When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?

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When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?

Answer

  • Setting goals
  • Creating content
  • Selecting personas
  • Identifying the timeline
  • Measuring and improving.

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A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?

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A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?

Answer

  • Transactional
  • Marketing
  • Sales
  • Behavioral

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When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?

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When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?

Answer

  • Treating your contacts the way you want to be treated and showing them value
  • Contact management and segmentation
  • Lead rotation for handoff to sales
  • Only top-of-the-funnel contacts

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