Category: Hubspot Email Marketing Exam Answer

• Contact engagement
• Sender reputation
• Authentication
• Domain set up
• Delivery rate

The correct answer is:

• Contact engagement
• Sender reputation
• Authentication
• Domain set up
• Delivery rate

• Working on your sender reputation
• Ensuring proper set up of your email authentication
• Sending each of your emails to all the contacts in your CRM
• Being conscious of your delivery rate

The correct answer is:

• Sending each of your emails to all the contacts in your CRM.

• You must be compliant only if you’re a citizen of the United States.
• You must be compliant if you’re emailing any contacts within the United States.
• You must be compliant only if you’re a citizen of the European Union.
• You must be compliant if you’re emailing any contacts within Europe.

The correct answer is:

• You must be compliant if you’re emailing any contacts within the United States.

• Emails sent to contacts that have not provided consent
• Emails sent to contacts that have provided consent, and engage consistently
• Emails sent to contacts that have provided consent but have stopped engaging
• Emails sent to contacts that hard bounce and impact your deliverability score

The correct answer is:

• Emails sent to contacts that have provided consent but have stopped engaging.

• You’ve observed that your last email’s color and tone don’t align with your brand.
• You’ve observed some of your contacts have stopped engaging.
• You’ve observed an opportunity to expand your business’s growth model.
• You’ve observed an accessibility barrier in your email design.

The correct answer is:

• You’ve observed some of your contacts have stopped engaging.

• Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email.
• Ensure that the copy, brand voice, colors, and graphics of a linked landing page are distinctively different from the email.
• Ensure the copy, brand voice, colors, and graphics of an email have low color contrast.
• Ensure there is no white space, so contacts understand how important this messaging is.

The correct answer is:

• Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email.

• Use as many emojis as possible, so your emails can test the impact of different emojis.
• Don’t use too many fonts, and be sure the fonts you select follow your brand guidelines.
• Forgo wireframes, and place images where you can fit them in the template.
• Design emails that are optimized for a web browser but not mobile, as few people view emails via mobile devices.

The correct answer is:

• Don’t use too many fonts, and be sure the fonts you select follow your brand guidelines.

• Segmentation
• Personalization
• Automation
• Deliverability

The correct answer is:

• Segmentation.

• email service provider (ESP)
• general data protection regulation (GDPR)
• brand indicators for message identification (BIMI)
• inbox service provider (ISP)

The correct answer is:

• inbox service provider (ISP).

• implicit consent, single opt-in
• implicit consent, double opt-in
• explicit consent, single opt-in
• explicit consent, double opt-in

The correct answer is:

• implicit consent, single opt-in.