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True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.

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True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.

Answer

  • True
  • False

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As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?

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As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?

Answer

  • Email sending provider
  • Email service program
  • Email service provider
  • Email sender program

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Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.

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Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.

Answer

  • build trust
  • create segments
  • build segmentation
  • build email deliverability

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What are the two key actions to look at when optimizing each part your email?

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What are the two key actions to look at when optimizing each part your email?

Answer

  • The segment and the open
  • The open and then click
  • The contacts and the goal
  • The subject line and the preview text

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There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?

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There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?

Answer

  • The right person
  • The right segments
  • The right email platform
  • The right buyer personas

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You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?

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You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?

Answer

  • Creating the right email by bringing content and subject line together
  • Creating the right email by bringing content and context together
  • Creating the right email by bringing context and buyer personas together
  • Creating the right email by bringing inbound and email together

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You’re looking to send an email to three different lists of contacts. You’ve created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created?

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You’re looking to send an email to three different lists of contacts. You’ve created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created?

Answer

  • Buyer’s journey lists
  • Buyer’s plan lists
  • Customer journey lists
  • User journey lists

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What is the the last step of running effective lead nurturing campaigns?

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What is the last step of running effective lead nurturing campaigns?

Answer

  • Setting goals
  • Selecting personas
  • Measuring and improving
  • Creating content
  • Identifying the timeline

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Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.

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Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.

Answer

  • timely, efficient, and targeted approach to connecting with your leads
  • timely, effective, and targeted approach to connecting with your contacts
  • timely, efficient, and targeted approach to connecting with your contacts
  • timely, efficient, and segmented approach to connecting with your contacts

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