Category: HubSpot Marketing Hub Demo Certification Answers

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Scenario: Solutions Partner Sofia wants to include a link to a HubSpot Academy lesson in her solution demo follow-up email. According to this course, what best practices should she use to include this content in her email? Select all that apply.

  • Provide context for the link with the Tell-Show-Tell framework
  • Provide descriptive text for the link
  • Provide context for the link with the Point-and-Click framework
  • Use bullet points to organize and visually break up the content

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Solutions Partner Sofia completed a successful solution demo call with her main point of contact, Prospect Peter, and four additional stakeholders. According to this course, what are the benefits of sending the follow-up email to all five attendees? Select all that apply.

  • Each stakeholder has access to the same, valuable information.
  • Each stakeholder can see that what was discussed in the solution demo call is reinforced in the email​.
  • She does not need to include a summary of the conversation because each stakeholder was present for the call.
  • She expands the opportunity to talk with more stakeholders and garner more buy-in​.
  • She demonstrates how she educates and solves for the prospect.

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Which of the following are examples of the benefits of sending a timely follow-up email after a solution demo call outlined in this course? Select all that apply.

  • You can provide additional resources.
  • You can reinforce the positive outcome of objections.
  • You can recommend additional solutions and packages you didn’t discuss during the solution demo call.
  • You can summarize the most important aspects of the solution demo call.
  • You can skip the business considerations stage of the HubSpot sales process.

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According to this course, which of the following are best practices that should be used to lead a value-based demo? Select all that apply.

  • Do not show everything
  • Only allow questions at the end of the call
  • Use the “Tell-Show-Tell” framework
  • Ask tie-down questions
  • Show every tool and feature in the recommended package(s)

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