Affinity Audiences
Infinite Taxonomy Audiences
Life Events
Custom Audiences
They help you understand who your most valuable customers are on YouTube and how to reach them. They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
They help you understand what audience solutions in an existing campaign are delivering the best results.
They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
For infrastructure, community, freedom, and income
For infrastructure, reach, freedom, and income Infrastructure, community, creativity, and income
For infrastructure, reach, creativity, and income
You’d use Viewability with Active View.
You’d use Brand Lift. You’d use Reach Planner.
You’d use Unique Reach and Frequency.
You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives. You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
Cross-platform and view-based Mono-platform and last click
Cross-platform and last click
Mono-platform and view-based
Impressions
Actions
Clicks
Views
You’d set up the campaign to engage with audience segments that have searched for your brand before.
You’d set up the campaign to only engage with audience segments that have converted before.
You’d track lighter actions to provide more signals to Google’s machine learning algorithms. You’d track only end actions to provide more accurate signals to our machine learning algorithms.
Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
It provides trustworthy unique reach forecasts, media mix options, and automation recommendations.
It provides trustworthy popular reach forecasts, media mix options, and fresh data.
It provides trustworthy unique reach forecasts, media mix options, and fresh data. It provides trustworthy popular reach forecasts, media mix options, and automation recommendations.
