Category: Google Ads Video Exam Answer

Download Google Ads Video Certification Exam Answers

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Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?

  • You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
  • You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
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You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?

  • YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  • Creators influence users’ purchasing decisions, but they take action on other platforms.
  • Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  • YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
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As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?

  • Shopping, audio-only content, and streaming on TV
  • Shopping, short-form content, and streaming on TV
  • Shopping, short-form content, and cross-device behavior
  • Shopping, audio-only content, and cross-device behavior