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True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.

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True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.

Answer

  • True
  • False
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Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

Google Video Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

Answer

  • DoubleClick Bid Manager only
  • YouTube
  • AdWords only
  • AdWords and DoubleClick Bid Manager
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You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

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You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

Answer

  • Sales Lift
  • Google Consumer Surveys
  • Google’s reach solutions
  • Brand Lift
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TrueView video discovery ads can run on:

Google Video Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

TrueView video discovery ads can run on:

Answer

  • YouTube only
  • YouTube and the Display Network
  • The Display Network only
  • The Search Network and the Display Network
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Which is a best practice for a successful TrueView in-stream ad?

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Which is a best practice for a successful TrueView in-stream ad?

Answer

  • Include a strong call-to-action so the viewer knows what to do
  • Use at least 3 types of targeting to find out which performs best
  • All of the listed answers are correct
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Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

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Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

Answer

  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  • TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
  • Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
  • Google does not provide cross-device targeting at this time.
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What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

Google Video Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

Answer

  • Google Brand Lift
  • Video Performance Data
  • YouTube Analytics
  • AdWords Reporting
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An advertiser can use a remarketing tag to target people who’ve:

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An advertiser can use a remarketing tag to target people who’ve:

Answer

  • posted videos on YouTube that mention her products
  • searched on YouTube for videos about products like hers
  • subscribed to or unsubscribed from her YouTube channel
  • set up multiple YouTube accounts
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In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

Google Video Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

Answer

  • Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
  • Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
  • Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
  • Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.
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How can an advertiser calculate the view rate of a video campaign?

Google Video Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

How can an advertiser calculate the view rate of a video campaign?

Answer

  • By dividing the number of views by the number of impressions
  • By dividing the number of clicks by the number of views
  • By looking at the percentage of viewers who watched the video until the last quartile
  • By dividing the number of impressions by the number of clicks
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