Category: Google Ads Video Exam Answer

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Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

  • Past purchases
  • Music preference
  • Homeownership status
  • Device type
  • Household income
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Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

  • In-Market audiences
  • Custom Affinity audiences
  • Life Events audiences
  • Demographics audiences
  • Custom Intent audiences
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Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)

  • Users can create videos from Google’s vast libraries of stock footage.
  • It allows users to upload videos for a nominal fee.
  • Users can connect with creators directly.
  • Its free-trial period can be extended upon request.
  • It showcases rich and diverse content.
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Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

  • YouTube creators are given lower keyword costs in search marketing auctions.
  • YouTube creators can use platform tools to build their own brand’s website.
  • YouTube creators can earn income by sharing ads alongside their content.
  • YouTube creators can sign up for use of Google-owned HD camera systems.
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Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

  • Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
  • Viewers served relevant ads were five times more likely to write an online review of the business.
  • Viewers seeing relevant ads had larger transactions on average than those served generic ads.
  • Viewers can remember relevant ads twice as long as those aimed at generic audiences.