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How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

  • Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  • Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  • Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  • Focus on those most likely to convert to drive efficient conversions by starting withΒ high-intent audiences before expanding to broader audience types.