Posted on November 18, 2022You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use? You’d use use core performance metrics. You’d use Brand Lift. You’d use use viewability with Active View. You’d use use forecasting reach of your YouTube campaign alongside print ads. Post navigationPrevious post: What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?Next post: To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?