- Manual CPC
- Viewable CPM
- Enhanced impressions
- Target CPA
- Use just the image portion of the JavaScript.
- Make sure the tag still works by loading it within another tracking tag, like Floodlight.
- Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
- Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.
- Media mix optimization
- Targeting optimization
- Bidding optimization
- Channel optimization
- Conversion rate
- Cost-per-conversion
- Conversion value-per-cost
- Conversion value-per-click
- They should use lifetime value analysis to examine the impact to brand lift metrics.
- They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate.
- They should check whether the result of a specific objective exceeded or fell short of its goal.
- They should check whether all the budget was used for the campaign or not.
- It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
- It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
- It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data.
- It prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion path.
- A marketer would use lead.
- A marketer would use purchase.
- A marketer would use app installs.
- A marketer would use pageview.
- Attribution means determining the cost of each asset used in a marketing campaign.
- Attribution means determining how much credit to award a client for their referral.
- Attribution means determining how much credit each step of a process should receive.
- Attribution means determining how much cost each channel requires.
- They should use the seasonality report.
- They should use the change history report.
- They should use the time lag report.
- They should use the navigation report.
- By introducing you to new features and trends across Google
- By helping to maximize your budget as it improves bidding and keywords
- By increasing your budget if you select to auto apply to recommendations
- By increasing the amount of time and effort spent on optimizing campaigns
