- You’d use the conversions report.
- You’d use the click analysis report.
- You’d use the attribution report.
- You’d use the campaigns report.
- Enhanced conversions for web can be set up through Google Analytics Manager.
- Enhanced conversions for web can be set up through Google Tag Assistant.
- Enhanced conversions for web can be set up through Google Tag Manager, Google tag, or Google Ads API.
- Enhanced conversions for web can be set up through the Google Ads API for enhanced conversions.
- Experiments are a way to validate and test insights.
- Experiments are used to drive a macro budget strategy.
- Experiments help assign credit across touchpoints.
- Experiments assist in the collection of multiple data points.
- Goal
- Conversion
- Incident
- Event
- Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis.
- Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not.
- Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign.
- Incrementality experiments both require a holdback group to determine which version of an ad performs better.
- It’s calculated by dividing the number in the conversions column by the total eligible interactions.
- It’s calculated by dividing the total cost by the number in the conversions column.
- It’s calculated by dividing the total conversion value by the total cost of all ad interactions.
- It’s calculated by dividing the total conversion value by the number in the conversions column.
- You’d use quality score.
- You’d use attribution score.
- You’d use optimization score.
- You’d use recommendation score.
- Attribution determines the cost of each asset used in a marketing campaign.
- Attribution determines how much credit each step of a process should receive.
- Attribution determines how much credit to award a client for their referral.
- Attribution determines how much cost each channel requires.
- It’s a tag snippet for Google Shopping that’s needed for tracking.
- It’s a JavaScript framework, also known as gtag.js.
- It will replace Tag Manager, which has less accurate data.
- It’s used to deploy and modify both Google and third-party tags.
