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Google Tag Manager has which of the following two capabilities? Chose two.

  • Google Tag Manager has collaboration and versioning capabilities.
  • Google Tag Manager lets you to quickly and easily update tags on your website or mobile app from a web interface.
  • Google Tag Manager can only be used to deploy and modify third-party tags.
  • Google Tag Manager is a JavaScript framework that’s used to add Google tags directly to web pages.
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If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?

  • You’d say that store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account.
  • You’d say that store visits conversion tracking is available for all business types, but only in certain countries.
  • You’d say that store visits conversion tracking has no mininum impression or click requirements.
  • You’d say that store visits conversion tracking requires sufficient data to accurately report store visits and pass Google’s privacy thresholds.
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The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?

  • ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid.
  • ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid.
  • ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid.
  • ECPC first looks at a listed target return on investment (ROI), before raising a max cost-per-click (CPC) bid.