- He values what his coworkers think and encourages them to give their opinions in his marketing meetings.
- He maintains a set of preferred media channels proven to be effective and don’t need to change.
- He promotes the attitude that “failure is not an option” amongst his team members and subordinates.
- He incorporates data into all of his decision-making concerning marketing channel selection.
- He starts his day by looking at how well he’s doing on his company’s key performance indicators.
Category: Google Ads Measurement Exam Answer
Sylvia wants to create a My Google Business account for her 3 retail locations. How can Sylvia verify each location in Google My Business?
- Upload a series of screenshots of her social media presence for each location through her account portal.
- Email a copy of a local business license for each location using her registered email account.
- Fill out and upload the required bulk verification spreadsheet through her account portal.
- Request a mailing of a postcard to each location with a verification code she enters into her account portal.
Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
- An ad must be more than 50% on screen for more than two seconds.
- An ad must be more than 75% on-screen for more than five seconds.
- An ad must be more than 50% on screen for more than five seconds.
- An ad must be more than 75% on screen for more than two seconds.
Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?
- Remove any existing JavaScript code.
- Remove any legacy conversion tag.
- Make sure that all images are in JPEG format.
- Add on the conversion linker to the event tag.
Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved. What caused the disapproval? (Duplicate 2)
- Each listing must be created using a separate email address.
- Editorial approval must be received to use the same address twice.
- Jared should’ve submitted the bar and restaurant under a single title.
- Jared can only upload a maximum of 10 listings using a bulk upload.
Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?
- Record which ad led to a call conversion
- Push automated promotional ads to callers
- Capture phone numbers of callers
- Forward phone inquiries to her cell phone
Sarah is a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers across multiple channels. Which type of marketing strategy can Sarah use to motivate sales to her client’s physical locations?
- Display advertising
- An online-to-offline strategy
- Third-party lead generation
- Search engine optimization
What’s the best indicator that a campaign is increasing customer loyalty? (Duplicate 2)
- Volume growth of customer referrals
- Increased brand favorability of new product
- Increased brand awareness
- An increase in average order size
Sylvia has four store locations and is considering using location extensions with her Google ads. What can users see when displaying an ad with location extensions?
- Photos/images for products she sells
- A website sitemap with specific page links
- A clickable link to a details page for her business location
- A customized ad for each particular location
By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?
- Current promotions of your location
- The distance the customer is from your location
- Your service reviews or vendor testimonials
- Pictures/images of your location