Home / Google Ads Measurement Exam Answer
It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on ad spend (ROAS) equal to a desired target.
It automatically limits conversions that don’t align with a desired bidding strategy.
It’s the safest bidding strategy for all business types to optimize their bidding.
Changes to ads Changes to default browser
Changes in competition or seasonality Changes to attribution model Changes to discrepancy model
It creates the Google Click Identifier tag (GCLID).
It troubleshoots unverified conversion actions. It automatically creates tag code snippets.
It tells you which Google Analytics reports are incorrect.
Reach
Frequency Impression
Engagement rate
Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can.
Google Analytics attributes conversions to the date of the impression that caused the conversion.
Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion. Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
They’re a way to determine the impact of a specific variable on control and treatment groups.
They evaluate a customer’s long-term marketing value to provide a more accurate view of performance.
They’re an analysis that shows the impact of marketing on a brand’s sales. They use your conversion data to calculate the contribution of each interaction across the conversion path.
They typically require a smaller sample size and less sophisticated statistical analysis.
They both require a holdback group to determine which version of an ad performs better.
They measure the relative effectiveness of different versions of a marketing campaign.
They determine the impact of ads on a consumer’s decision to convert or not.
How can you remove those duplicate conversions from the conversion count?
By modifying the event tag to capture a unique order ID By toggling off the possible duplicates option at the top of the chart
By sorting the data by time and removing duplicate times found on entries
By disabling the view-through conversion data column
It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. It’s probably due to the fact that Google Ads reports clicks against the date/time of the event that led to the conversion. Depending on the other data source, it might use the click of the conversion itself.
It’s probably due to the fact that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on the other data source, it might use the date/time of the conversion itself.
It’s probably due to the fact that Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use the click of the conversion itself.
It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
It might be described as a search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
It might be described as a display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
