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Select all that apply. A company offers a personalized meal kit subscription service. Which of the following would be an example of appropriate segmentation?

  • Customers who have signed up for their service
  • Customers who have opted out of promotional emails
  • Customers who have indicated they prefer a vegetarian diet
  • Customers who have identified as gluten-free

The correct answer is:

  • Customers who have indicated they prefer a vegetarian diet
  • Customers who have identified as gluten-free