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A clothing retailer wants to use personalization in their email marketing. Which of the following is an example of a personalized email?

  • An email that includes images of the products that currently on sale
  • An email that uses the recipient’s name in the subject line
  • An email that contains a detailed visual timeline of the company’s history
  • An email that has a CTA at the top of the email

The correct answer is:

  • An email that includes images of the products that currently on sale.