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Consider the following scenario. You work for a fashion retail company and have asked your customers’ for their favorite fashion brands in your loyalty program sign-up form. You create a segment of customers who prefer designer fashion brands and have also purchased products from your luxury collection in the past 6 months. What is this demonstrating?

  • The capabilities of an email marketing strategy that has an integrated ESP and CRM
  • The capabilities of an email marketing strategy that can bypass Apple’s Mail Privacy Protection feature
  • The capabilities of an email marketing strategy that does not need automation
  • That capabilities of an email marketing strategy that has an integrated ISP to ESP

The correct answer is:

  • The capabilities of an email marketing strategy that has an integrated ESP and CRM.