Posted on November 17, 2022You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something? Convey multiple messages to resonate with the masses. Humanize the story. Avoid humor, as it’s more subjective. Showcase discounts and sales to drive interest. Post navigationPrevious post: What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?Next post: You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?