Posted on November 17, 2022 November 17, 2022You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use? You’d use Brand Lift. You’d use Viewability with Active View. You’d use core performance metrics. You’d use Reach Planner. Post navigationPrevious post: You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?Next post: You’re planning to run a video action campaign. How should you approach your measurement strategy?