Posted on November 18, 2022If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention? Build suspense with a slow pace to start. Keep visuals low-contrast to avoid overwhelming viewers. Use engaging pacing and tight framing. Set up scenes to be zoomed out so viewers can see all story elements. Post navigationPrevious post: You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?Next post: What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?