Posted on November 18, 2022What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand? You’d use lead generation. You’d use online sales. You’d use product and brand consideration. You’d use brand awareness and reach. Post navigationPrevious post: If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?Next post: If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?