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What does a sales and marketing service-level agreement (SLA) require marketing to do?

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

What does a sales and marketing service-level agreement (SLA) require marketing to do?

Answer

  • Provide sales with a certain number of qualified leads.
  • Produce a certain amount of content.
  • Attract a certain number of visitors.
  • Nothing — the SLA outlines the service sales will provide to marketing.
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Why should defining your target buyer be part of your sales enablement strategy?

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Why should defining your target buyer be part of your sales enablement strategy?

Answer

  • It will increase your sales efficiency by helping your sales team spend more time with people who are more likely to buy.
  • It makes it easier to track the progress you’re making toward your goals.
  • It’s impossible to implement a sales enablement strategy without first defining a target buyer.
  • It’s a good way to identify gaps in your current sales process.
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True or false? Personas can change over time.

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True or false? Personas can change over time.

Answer

  • True
  • False
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When you ask your customers about their goals and challenges, what are you trying to figure out?

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When you ask your customers about their goals and challenges, what are you trying to figure out?

Answer

  • How long they expect to be in their current position.
  • How you can help them overcome their challenges and achieve their goals.
  • What they hope your product will do.
  • A good way to convince them to buy your product.
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What does it mean to ask a customer about their “watering holes”?

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What does it mean to ask a customer about their “watering holes”?

Answer

  • Ask them where they learn new things related to their job.
  • Ask them what distracts them from achieving their goals.
  • Ask them what their hobbies are.
  • Ask them what refreshes them when they feel frustrated.
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Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.

Answer

  • motivations
  • role
  • job description
  • point of view
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Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?

Answer

  • Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative.
  • Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual.
  • Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted.
  • Persona interviews need to be repeated regularly, but Jobs to Be Done interviews only need to be done once.
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Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?

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Which of the following best describes the relationship between the interview process for identifying Jobs To Be Done and the interview process for understanding personas?

Answer

  • Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product.
  • The two processes are basically the same.
  • The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done interviews are conducted with prospects.
  • Jobs To Be Done interviews focus on a person’s employment, while persona interviews focus on the person’s personality.
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How quickly should a member of your sales team be able to find a relevant piece of content to share with one of their leads?

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How quickly should a member of your sales team be able to find a relevant piece of content to share with one of their leads?

Answer

  • Within a minute.
  • Within two minutes.
  • Within five minutes.
  • Within ten minutes.
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True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.

Answer

  • True
  • False
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