Category: Hubspot Inbound Marketing Exam Answer

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What is A/B testing?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization.
  • A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better.
  • A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
  • A type of marketing dashboard that helps you measure how well you’re solving for your buyer’s as they progress through their buyer’s journey.

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How do you develop an effective content distribution strategy?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Set a content distribution goal, identify your audience’s preferred channels, and run tests for new marketing channels.
  • Select one distribution channel, identify your audience’s preferred channels, and stay up to date with emerging channels.
  • Set a content distribution goal, identify your audience’s preferred channels, and outline your distribution plan.
  • Select one distribution channel, run tests for new marketing channels, and outline your distribution plan.

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Which of the following content would be the most helpful to Dog-owner Dia in the decision stage? Review the following scenario to answer the question.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with
  • A YouTube video that provides recommendations on healthy dog food
  • A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian
  • A case study that shares how a company helped a first-time dog owner overcome anxiety and teach obedience

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You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Creating a buyer persona
  • Journey mapping
  • Implicit segmentation
  • Explicit segmentation

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When is an appropriate time to conduct a buyer persona interview?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • When the prospect is evaluating your solution
  • A year after the customer purchased your solution
  • After the customer went through onboarding
  • After the customer completed the sales cycle, but before they go through onboarding

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The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Measurable
  • Attainable
  • Relevant
  • Time-bound

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What question can help define your awareness stage?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • How do buyers perceive the pros and cons of each solution?
  • What symptoms are your buyers experiencing?
  • What criteria do buyers use to evaluate the available offers?
  • Who needs to be involved in the purchasing decision?

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If you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Run focus groups.
  • Tap into audience insight tools.
  • Review your analytics.
  • Conduct one-on-one interviews.

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