Category: Hubspot Inbound Marketing Exam Answer

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You should conduct buyer persona interviews with all of the following people EXCEPT:

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Your customers.
  • Prospects actively going through the sales cycle.
  • People who never considered your solution.
  • People who considered your solution, but chose a competitor.

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Blogging, SEO, and social publishing are key pieces to any marketer’s strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Delight
  • Engage
  • Attract
  • Consideration

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Why are chatbots a great tool for strategically using marketing automation and AI?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • They can mitigate friction regarding availability.
  • They are the primary tool for streamlining cadence and content.
  • They are used for journey mapping.
  • They can create buyer personas.

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Customer segmentation is:

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • The active research process someone goes through leading up to a purchase.
  • The process by which an anonymous visitor becomes a known lead.
  • Unnecessary for inbound marketing.
  • The process of separating your contacts into smaller groups of similar profiles.

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Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Why are you sharing this content?
  • What are your expectations after promoting this content?
  • What content are you sharing?
  • What distribution channels are you planning to use?

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Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Buyer personas
  • Workflows
  • Independence
  • Mutuality

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From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of how much money you can make off of each customer.
  • Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing channels.
  • Understanding what your ideal customers are thinking and feeling as they browse your website helps you better manipulate their emotions and propensity to buy from you.
  • Understanding your ideal customers helps you identify where you have the competitive advantage over your competitors.

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