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Selecting a web analytics tool would be a part of which step of implementing behavioral marketing and customer segmentation?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Define the interactions you want to track.
  • Implement tracking.
  • Analyze and report how people are behaving on your website.
  • Use this information to segment your contacts.

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True or False? This is an example of a person in the decision stage of their buyer’s journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • True
  • False

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