Category: Hubspot Inbound Marketing Exam Answer

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Fill in the blank: A negative persona is a person who_______.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • isn’t a good fit for your business.
  • speaks negatively about your business.
  • is the exact opposite of your buyer persona.
  • you have not gotten the chance to talk to.

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What is the difference between the buyer’s journey and customer journey?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase.
  • The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team.
  • The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting customers.
  • The buyer’s journey focuses on how leads engage with your website, while the customer journey focuses on how customers engage with your website.

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How can you ensure your blog content initiates action? Select all that apply.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Include CTA offers for each of your personas.
  • Use actionable and specific language.
  • Design your CTA to stand out.
  • Add exit intent pop-ups for each blog.

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What’s the difference between single source attribution and multi-touch attribution models?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • There is no difference between single source attribution and multi-touch attribution models.
  • Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion.
  • Single source attribution models assign credit to one touch point along the buyer’s while multi-touch attribution gives each contributing channel a slice of credit for the final conversion.
  • Single source attribution reporting was invented first. Once technology advanced, multi-source attribution became the new method of reporting.

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How can you refine your content distribution strategy?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Set a content distribution goal.
  • Identify your audience’s preferred channels.
  • Run tests for new marketing channels.
  • Align your strategy with sales initiatives.

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Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Define the interactions you want to track.
  • Implement tracking.
  • Analyze and report how people are behaving on your website.​
  • Use your segmentation to nurture.

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Why should you curate a buyer persona story?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • It’s easier for your employees to remember your persona
  • It humanizes your persona to your employees
  • It allows your employees to easily find commonalities when speaking to customers
  • All of the above

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What question can help define your consideration stage?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • How do buyers perceive the pros and cons of each solution?
  • What symptoms are your buyers experiencing?
  • How do buyers describe their challenges or goals?
  • What criteria do buyers use to evaluate the available offers?

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