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How should you approach your measurement strategy, if you were planning to run a video action campaign?

  • You’d measure only complete offline conversions for a more accurate return on investment calculation.
  • You’d measure only complete online conversions for a more accurate return on investment calculation.
  • You’d measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.
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While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?

  • By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  • By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
  • By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  • By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.
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While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?

  • Because it lets you to drive actions on your website by telling a story through a series of videos.
  • Because it lets you to maximize ad engagement by telling a story through a series of videos.
  • Because it lets you communicate multiple messages by telling a story through a series of videos.
  • Because it lets you to reinforce a message by telling a story through a series of videos.
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What’s the value of Insights Finder and Find My Audience?

  • They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
  • They help you understand what audience solutions in an existing campaign are delivering the best results.
  • They help you understand who your most valuable customers are on YouTube and how to reach them.
  • They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
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Reach Planner can provide which of the three primary benefits?

  • It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations.
  • It can provide trustworthy popular reach forecasts, media mix options, and fresh data.
  • It can provide trustworthy unique reach forecasts, media mix options, and fresh data.
  • It can provide trustworthy unique reach forecasts, media mix options, and automation recommendations.