Category: Google Ads Video Exam Answer

Download Google Ads Video Certification Exam Answers

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You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

  • It allows you to communicate multiple messages by telling a story through a series of videos.
  • It allows you to drive actions on your website by telling a story through a series of videos.
  • It allows you to maximize ad engagement by telling a story through a series of videos.
  • It allows you to reinforce a message by telling a story through a series of videos.
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You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?

  • Cross-device behavior, short-form content, and shopping
  • Streaming on TV, audio-only content, and shopping
  • Cross-device behavior, audio-only content, and shopping
  • Streaming on TV, short-form content, and shopping
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Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?

  • It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
  • It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
  • It’ll give you access to engage with audiences on the YouTube mobile homepage.
  • It’ll give you access to more engagement metrics to measure the impact of the campaign.
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Why is it a good idea to opt into optimized targeting when creating a video action campaign?

  • It’ll remove users from your data segments who aren’t likely to convert.
  • It’ll help you reach audiences already familiar with your brand who are likely to convert.
  • It’ll remove audience solutions you’ve applied that aren’t driving conversions.
  • It’ll help you reach new and relevant audiences who are likely to convert.
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How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

  • By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
  • By analyzing historical feedback and making adjustments to bids based on performance signals.
  • By acquiring as many clicks as possible according to the daily budget that’s been set.
  • By creating as many impressions as possible in line with the target cost-per-acquisition.