Determining the cost of each asset used in a marketing campaign
Determining how much cost each channel requires
Determining how much credit to award a client for their referral
Determining how much credit each step of a process should receive
A tag is a large snippet of code that’s placed on the conversion page of a website.
A tag is a small snippet of code that’s placed on the conversion page of a website. A tag is a large snippet of code that’s placed on the home page of a website.
A tag is a small snippet of code that’s placed on every page of a website.
There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads
There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the
There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion. There might be a difference because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
Store visits conversion tracking is available for all business types, but only in certain countries.
Store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account.
Store visits conversion tracking has no mininum impression or click requirements.
Store visits conversion tracking requires sufficient data to accurately report store visits and pass Google’s privacy thresholds.
Broad match Phrase match
Negative match
Exact match
You’d say it can only be used to deploy and modify third-party tags.
You’d say it has collaboration and versioning capabilities. You’d say it’s a JavaScript framework that’s used to add Google tags directly to web pages.
You’d say it allows you to quickly and easily update tags on your website or mobile app from a web interface.
Targeting optimization Channel optimization
Bidding optimization
Media mix optimization
Google’s AI replaces the need for analytics solutions.
Google’s AI can minimize marketing insights.
Google’s AI reduces the volume of search conversions.
Google’s AI can optimize performance in real time.
To provide Google Ads access to data that helps optimize bids To view historical data from before the import
To let first-party data be sent from websites
To link accounts in Google Analytics without auto-tagging
It requires Google Click Identifier (GCLID) storage.
It uses uses third-party data.
It uses hashed, first-party data. It requires customer relationship management (CRM) system
