Posted on May 10, 2023How does experimentation contribute to a best-in-class measurement approach? Experiments are a way to validate and test insights. Experiments are used to drive a macro budget strategy. Experiments help assign credit across touchpoints. Experiments assist in the collection of multiple data points. Post navigationPrevious post: You’re using Google Analytics 4. What would it call interactions on a website or an app?Next post: How can an advertiser set up enhanced conversions for web?