- Cross-device conversions Report
- Platform Type Report
- Same-device conversions Report
- Environment Type Report
Category: Campaign Manager 360 Exam Answer
You’re developing new creatives to begin an ad campaign for your sign-making company. When you serve the creatives, which set of steps best fit the process?
- Using creative rotation rules, creative weight, creative type
- Using creative length, creative weight, and creative scheduling
- Using creative rotation rules, creative weight, and creative scheduling
- Using creative rotation rules, creative flight dates, and creative scheduling
Where in the Google Marketing Platform can you manage connections across its products?
- Data Management Center
- Integration Center
- Floodlight Configuration Center
- Admin Account Center
A manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain there’s simple transferability?
- They should create many campaigns for each account the manager manages within the agency.
- They should create several campaigns, one for each of the manager’s clients.
- They should create one agency account with several advertisers within that account.
- They should create several networks, one for each of these clients.
Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?
- Cancel the entire campaign.
- Delay the entire campaign.
- Cancel the video ad placements, but proceed with the companion ads.
- Until the video ads are ready, begin the campaign with companion ads.
You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?
- Platform Type Report
- Cross-device conversion report
- Reach report
- Floodlight report
Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?
- Per session counting method
- Unique counting method
- Standard counting method
- Custom counting method
You’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?
- Go to the campaign-level settings.
- Go to the ad-level settings.
- Go to the creative-level settings.
- Go to the account-level settings.
Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
- Custom attribute
- Custom dimension
- Custom variable
- Custom parameter
An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser. To meet their goal, which ad inventory option should they use?
- They should use mobile web and desktop web ads.
- They should use mobile in-app and out-stream video ads.
- They should use mobile web and mobile in-app ads.
- They should use mobile in-app and in-stream video and audio ads.
