Posted on October 10, 2022You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on? Platform Type Report Cross-device conversion report Reach report Floodlight report Post navigationPrevious post: Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?Next post: Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?