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When scheduling creatives within Campaign Manager 360, what’s one thing you need to do to make sure an appropriate ad will run every time?

  • Set your account to only serve across mobile devices.
  • Create an ad with multiple region-specific creatives.
  • Set your geographic targeting to only a small amount of regions across the United States.
  • Create a default ad so that any audience can view it if it needs to be shown.
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Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?

  • Use mobile targeting to traffic two separate ads, so users can then be directed as desired.
  • Use audience targeting to include users who have already purchased goods and services from your store.
  • Use audience targeting to engage users seeking web development services and who are close to a store location.
  • Use mobile targeting to cover mobile app and mobile web ads in the ad campaign.
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A marketer for an online pet food store is about to launch an ad campaign using Campaign Manager 360. Which order of processes should they expect for their campaign after launch?

  • The pet food store’s ad serves and relays performance insights to Campaign Manager 360. 2. Campaign Manager 360 picks an ad for the pet food store to use the space. 3. Consumers visit the website with ad locations. 4. Campaign Manager 360 supplies a creative option, relying on audience and contextual signals.
  • Consumers visit the website with ad locations. 2. Campaign Manager 360 supplies a creative option, relying on audience and contextual signals. 3. Campaign Manager 360 picks an ad for the pet food store to use the space. 4. The pet food store ad serves and relays performance insights to Campaign Manager 360.
  • Campaign Manager 360 picks an ad for the pet food store to use the space. 2. Consumers visit the website with ad locations. 3. The pet food store’s ad serves and relays performance insights to Campaign Manager 360. 4. Campaign Manager 360 supplies a creative option, relying on audience and contextual signals.
  • Consumers visit the website with ad inventory. 2. Campaign Manager 360 picks an ad for the pet food store to use the space. 3. Campaign Manager supplies a creative option, relying on audience and contextual signals. 4. The pet food store’s ad serves and relays performance insights to Campaign Manager 360.
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You’re working with a car manufacturer that is looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created. What steps, in order, should you take to set up their campaign?

  • Create a campaign. 2. Create an advertiser. 3. Create a placement. 4. Create a site 5. Upload creatives. 6. Create ads. 7. Placements and creatives. 8. Download and send placement tags. 9. Associate the ads.
  • Create placement. 2. Create an advertiser. 3. Create a campaign. 4. Upload creatives. 5. Create ads. 6. Download and send placement tags.
  • Create ads. 2. Create an advertiser. 3. Create a campaign. 4. Create a placement. 5. Upload creatives. 6. Download and send placement tags.
  • Create an advertiser. 2. Create a campaign. 3. Create a site 4. Create a placement. 5. Upload creatives. 6. Create ads. 7. Associate the ads. 8. Placements and creatives. 9. Download and send placement tags.
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Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?

  • They only included mobile app installs as a filter.
  • Mobile reporting dimensions were left out of Report Builder.
  • They only included “mobile app” as a platform filter.
  • Mobile website was left out of the campaign.