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You’re working on a non-guaranteed deal, and your colleague recommends bidding 20% higher than the floor price. In which situation would you consider doing this?

  • Forecasting impression levels for a new campaign next month.
  • Choosing the most relevant inventory for your campaign while negotiating a deal.
  • Uploading a single creative to multiple line items in a campaign.
  • Seeing which insertion order is under-pacing in a campaign.