- Open Auction Deal or Private Auction Deal
- Programmatic Guaranteed Deal or Preferred Deal
- Private Auction Deal or Preferred Deal
- Open Auction Deal or Programmatic Guaranteed Deal
Category: Display & Video 360 Exam Answer
Besides digital content labels and sensitive categories, which tool can help protect your brand within your Connected TV campaign?
- Advertising review
- Advertising verification
- General categories
- Invalid traffic
You’re working on a new campaign and want to optimize bids based on a single conversion type. Which bidding strategy should you use?
- Maximize conversions
- Maximize clicks
- Active view
- Custom bidding
If you want to manage frequency within your Programmatic Guaranteed deals across multiple publishers, at what level should this be configured in your account settings?
- Line item level
- Insertion order level
- Advertiser level
- Campaign level
You’re working on a campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?
- You should upload the updated file to Display & Video 360.
- You should download an SDF from Display & Video 360.
- You should make changes to the downloaded SDF within Display & Video 360.
- You should make changes within the Display & Video 360 account.
When would you use data-driven creatives with dynamic rules?
- When you want to build creatives and directly upload them to Display & Video 360
- When you want to customize each of the creatives within a campaign
- When you want to customize your creatives for mobile apps
- When you want to measure the performance of your creatives against your goals
You’re the highest bidder at $10 in a second-price auction for inventory. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing using their personal tablet. Which type of measurement should you use to access this information?
- Open Measurement SDK
- Same-device measurement
- Conversion tracking
- Cross-environment conversions
Who should begin the deal negotiation for exchanges integrated with deal sync?
- Representatives from Display & Video 360
- Both advertisers and publishers
Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?
- Partner & Advertiser
- Line item & Campaign
- Campaign & Partner
- Insertion order & Campaign